When you click compose, you will be brought to the settings page. In this example, the end of the link is customized to be 'Selena-Gomez-2020'. When you paste the link into the deep linking platform you should have the opportunity to customize the end of the link. This is the link that you paste into URLgenius: /br/artist/selena-gomez/280215834 Let’s start with this iTunes web URL for the artist Selena Gomez. The first step is to choose a web URL for an artist, album or track and create the deep link for it. Step-by-Step: Deep Links That Open iTunes on iOS, Spotify on Android Android depending on the device clicking. The settings for the deep link are simply updated so the link can open a different app for iOS vs. There is nothing to install and it takes only minutes to update the link for your campaign. Marketers and agencies can solve for this by taking control of the consumer journey with an app deep linking platform that can update regular music platform links with additional app-open and routing capabilities. In addition, when most of your iOS listeners prefer iTunes while your Android listeners prefer Spotify or another music app a single deep link that can open both apps would be ideal. This friction leads to high abandon rates in the listening journey and as a result engagement and revenue suffer. Regular music URLs are designed for one platform and cannot always open the app so your visitor is sent to the mobile website where login is required. The phrase “app deep linking” refers to a link that can open an app while falling back to a web URL or the right app store if the app is not installed.
This post will take you through the steps.įirst some background.
Android depending on the device clicking the link? It may sound complicated but it’s easy with an app deep linking platform like URLgenius designed for marketers and agencies. How can campaign links be created that will open a different music app for iOS visitors vs. The industry is well on its way to a full recovery after its dramatic post-Napster fall at the peak of CD technology.įor Music labels and producers, this fragmentation of the music streaming app market presents a unique challenge to agencies and marketers. Apple Music ended the year with a much smaller yet growing base of 33.7 million listeners while Pandora is losing listeners to other platforms including Amazon and Google which are growing at double digit rates. The fast growth of music streaming apps continued in 2019 with Spotify ending the year in the number one spot with 65.4 million listeners in the United States alone.
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